Chris BurandJan 24, 20025 min readAgency Perpetuation: A Company's PerspectiveAn independent insurance agency, from a company’s perspective, is a salesperson. The agency is the person selling their product. The...
Chris BurandJul 18, 20016 min readThe Follies of Cross-SellingWe all know how valuable cross-selling is to agencies. In fact, virtually every month I read in at least one trade publication about its...
Chris BurandJun 28, 20016 min readIs Big Really Better?How big does an agency need to be to prosper and be safe from extinction? Small shops (with less than $500,000 in revenue) undoubtedly...